Michael Fountain

Michael leads the Data Solutions division, providing services to both internal and external clients. He brings over 20 years' experience of research for major UK public and private sector clients including government departments and blue-chip businesses.

Michael works with senior colleagues to inform the business's overall strategic direction. He also oversees the management and delivery of ad hoc and continuous research, and he thrives on the variety and pace of agency life, having worked on topics ranging from health, skills needs, and corporate priorities, to transport, adult care, and waste and recycling.

Michael's research career began at the TNS (now Verian) in customer satisfaction, usage and attitude studies, brand and advertising tracking, and new product development. In his free time, Michael enjoys hiking, mountain biking, travelling, and family life.