

Insight that delivers impact
We pride ourselves on helping our clients to see the world as consumers and stakeholders see it, exploring different perspectives through cultural or a contextual lens. Our integrated approach and breadth of services mean we can manage the whole lifecycle: design, fieldwork, data collection, through to strategic advice, evaluation and reporting.

Our integrated offer
We provide comprehensive research, insight, evaluation and data solutions. Whatever your challenge we bring the right blend of rigour, creativity and sector knowledge
Research, Insight and Evaluation
Decoding the human perspective
We use the full suite of qualitative and quantitative methods to decode the complex web of rational and emotional considerations that drive human behaviour.
Where we focus:
Policy, business & regulatory strategy
Week to week, we deliver research to inform major decisions affecting business and communities. Across public, private and third sectors, we turn rigorous research into actionable insight – bringing deep policy and regulatory understanding to every study we conduct.
Lived experience
We amplify voices from across society to shape decisions and drive action. Whether it’s people in debt, farmers achieving environmental outcomes, or carers worried about patient safety, we help brands, businesses and governments walk in the shoes of their key audiences.
Evaluation
Our evaluations turn data into decisions that make a difference. We don’t just measure outcomes – we uncover what works and why. From light-touch reviews to major multi-year programmes, we deliver process, impact and value-for-money evaluations that withstand scrutiny.
Behaviour change, brand and communications
Our behavioural specialists apply theoretical models and cutting-edge techniques to deliver a sophisticated understanding that informs decision-making. We use ethnography to understand real-life environmental factors and longitudinal methods to evaluate behaviour change interventions.
Public dialogue
We don’t just ask questions – we facilitate conversations that matter. Through public dialogue on high-profile societal issues, we uncover perspectives that drive better decisions. Our expert team use participatory methods including deliberative events, community forums and citizens’ juries – online and in person.
Data Solutions
Fieldwork and data collection you can trust
Trust in data is fundamental. Our expert team and rigorous quality processes deliver accuracy and reliability every single day.
Our capabilities:
Telephone research
(CATI)
Our experienced in-house interviewers are expert at engaging key business decision makers, senior stakeholders, hard to reach residents and clients' customers, members or service users
Face-to-face fieldwork
(CAPI)
Our UK wide interviewing team allows us to complete surveys of any size in-home, on-street, at a transport hub, visitor attraction or business premises
Online surveys
(CAWI)
Our surveys are fully accessible across different devices and range from short and simple to complex. We host surveys for panel research, manage open access surveys and deliver surveys directly to customers, residents, patients and service users.
Data analysis and processing
Our in-house team seamlessly integrates analysis with data collection:
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Full coding services to identify themes and insights from qualitative outputs
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Complex data processing and analysis
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Professional data tables
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Real-time dashboards and online results
Educational
assessment
We're a member of the EEF Data Collection panel. Our experienced team works with a UK wide network of Assessors to undertake in-school assessments, supporting evaluators and delivery partners to evaluate education interventions.
Our expertise in action
Medical Research Council (MRC) and Biotechnology & Biological Sciences Research Council (BBSRC)


