Nadia Chan
Associate Director
Nadia excels in distilling complex, sometimes abstract, issues into quantitative research which tells a compelling story: from what tranquillity means in today's world to understanding evolving customer needs for new products and services.
Nadia has strong experience in ad hoc quantitative research, as well as brand tracking and multi-market studies, and brings expertise in advanced analytics such as segmentation, MaxDiff and Key Drivers Analysis. Nadia has led major studies across sectors including utilities, media, food & drink and gaming.
Outside of work, Nadia enjoys exploring the Scottish Highlands and trying out new restaurants in Edinburgh where she is based (feel free to ask for a recommendation!). She has degrees in psychology and cognitive science.