To aid development of a ‘Water Strategy’ (seeking to deliver a sustainable and resilient water environment for the future) the Environment Agency (EA) commissioned research to inform this work. The study aimed to understand how the public interacts with the water environment and to gather views, opinions, preferences and current concerns relating to all things water related (including flooding). The research utilised a range of data collection methods, with an online acce

The Environment Agency (EA) aims to build a nation of people who understand their risk to flooding and coastal change, know their responsibilities and how to take action. The annual Public Flood Survey (carried out by us in 202/21, 2021/22 and 2024) seeks to track key measures related to flood awareness, and a key objective of the latest survey in 2024 was to provide insight to help drive usage of digital services. Prior to 2024 surveying was primarily undertaken over the t

In 2019 the Agriculture and Horticulture Development Board (AHDB) commissioned us to undertake their Levy Payer Satisfaction Survey (LPSS), which we have done annually ever since, and as AHDB’s single supplier for levy payer satisfaction surveys of levy payers and stakeholders, this will continue through the next strategy period up to 2030. Now branded the Customer Insight Measure (CIM), the aim is to gather data on the service provided by AHDB and to understand the importanc

Defra was launching a new tree planting scheme, the England Woodland Creation Offer (EWCO) and needed to understand farmers’ awareness and responses to the scheme, as well as the broader context of their attitudes towards tree planting. Through secondary, qualitative and quantitative research, we used the COM-B model to build a sophisticated, holistic model of the factors influencing tree planting activity on farms in England: We analysed responses to Defra’s England Tree Str