Ickworth Estate is a National Trust property located in Suffolk.  It is an iconic Italianate palace, set within 725 hectares of parkland and formal gardens. Visitor numbers were strong and increasing year on year, but there was a belief that the property had even greater potential to attract different groups of visitors. The National Trust already had a good understanding of existing visitors but wanted to learn more about non-visitors and lapsed visitors (living within a 60

Every year for the last decade, we have been commissioned to undertake an evaluation of the Heritage Schools programme for Historic England. This programme encourages teachers to think about using what is local to their school, to bring their local history and heritage to life and increase a sense of local pride. Each year we have been tasked with evaluating the impact of the CPD training provided by Historic England in relation to this programme and exploring what impact the