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Evidence in action
Explore how we have helped organisations across the UK unlock new perspectives and drive meaningful change
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Ofcom: Exploring digital disadvantage: 2024
This study sought to identify and analyse the experiences of consumer groups at higher risk of digital disadvantage, including those without internet access, renters or in precarious housing, individuals with limited English proficiency, and those without broadband at home. Through this research, we explored the lived experiences of digital disadvantage, how these experiences can lead to poor outcomes, and evaluated the effectiveness of existing digital services and policies


Ofwat and CCW: Incident research, 2023-4
Ofwat and CCW commissioned us to conduct research with household customers to understand the impact of water and wastewater service disruptions on people and households. This was a call-off contract, activated when an incident occurred somewhere in England or Wales – requiring rapid response to launch each new project. The projects focused on incidents affecting customers in their homes, gardens, or daily routines. Five relevant incidents from different water companies we


Yorkshire Water: Reusable Period Products, 2024
Approximately 4 million tampons and pads are flushed down toilets in the UK every day, causing significant problems and costs for water companies. To investigate the issue and tackle it at its source, Yorkshire Water commissioned us to carry out a mixed methods approach to understand flushing and disposal behaviours, and to determine how to speak to this audience in a way that encourages uptake of reusable period products. The research had a qualitative and quantitative p
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